Why is branding so important?
Because it's the first thing that your customer sees. Way before he comes in contact with your sales representative or samples your product, he has already formed an impression of you, based on the way you have branded yourself. Chances are, this first impression is going to influence his decision whether to buy your product or not.
How do you brand yourself?
You brand yourself based on what you want your customer to see. Every item in view of your customer is a statement and says a bit about your company and its products. For e.g. Ferrari chose a prancing horse as its logo not just because it looks good, but because it exudes power and elegance, the very things its customers look for in their cars. Google created the world famous logo it has because it shows simplicity and fun, the key reasons behind its amazing success.
At Zamtek we try and do the same for you. We work on each and every branding item of yours, from your logo to website, to create a 'personality' for your company which your customers want to see.
Specifically what do you brand?
Your branding is not limited to your website or the advertisements that you give in the newspapers, but also involves things like your logo, your tag line and also your visiting card. Zamtek provides end-to-end solutions which cover all of these:
Each of these put together creates a complete picture in your customers mind. A picture they want to see. That's when your company becomes a brand!