With over $200 billion in sales in 2007, the E-Commerce industry is one that you ignore only at your own peril. Today everything is sold online - from the proverbial pin to the elephant. Everyone is selling online - from the 150 year bricks & mortar company to the start up. But before you go online, it's important to know what makes a good E-commerce website. Ask any expert and he will tell you that a successful E-commerce website should be one which:
Sadly this is easier said than done. Making your website accessible to the customer is important. The shops in the by lanes of Oxford street have the best bargains, but it's the shops on Oxford street which do the most business. Visibility is everything. You may have the best product at the best price, but unless your customer can find you when he needs you, there is little use of setting up shop. The Internet equivalent of being on Oxford Street is to appear on the first couple of pages in the major search engines. This is done through a practice known as SEO. Read more about this in our SEO section.
Once you have got the customer to your website, you need to sell your product. Badly created product catalogues on your website make it difficult for your customers to find the product they are looking for and shall only result in frustrating them. Hence you need well-organized and intuitive catalogues. After all you need to encourage a sale, not discourage one.
Once you have got the customer interested in your product, it's important to close the deal. You need to have "call-to-action" buttons which nudge the customer to add your product to the cart. After that you need a very quick and easy checkout process to ensure your customer doesn't think about opting out.
Selling online is an art and we are good at it.