The shops in the by lanes of Oxford street have the best bargains, but it's the shops on Oxford street which do the most business. Visibility is everything. You may have the best product at the best price, but unless your customer can find you when he needs you, there is little use of setting up shop. The Internet equivalent of being on Oxford Street is to appear on the first couple of pages in the major search engines. This is done through a practice known as SEO (Search Engine Optimization).
Unfortunately SEO is an art which many claim to be an expert in but very few actually deliver. Everyone claims to have the 'inside' on how a search engine ranks a website and every company seems to know that 'secret' method for getting your website on the 1st page of a search engine. The truth is there is no secret formula; there is no inside information. The only guaranteed method is perseverance.
SEO doesn't just involve one thing; it involves many small different things which all add up to helping your site achieve that Page 1 ranking. This includes having the right keyword density on your site, having a clear sitemap, descriptive URLs, etc. After doing all this it takes about a year to get a high ranking. Anyone promising it in lesser time is bluffing.
There are ways to speed up this process though. One such method is known as link exchange. This involves getting sites similar to yours to link to you in exchange for you linking to them. Search engines interpret these links to your sites as an indicator of your popularity and hence rank your website higher. This is a painstaking but very profitable method.
In a nutshell SEO is a slow, hard but very beneficial way of promoting your website. In tying up with Zamtek you enjoy the benefits but pass on the hard work to us.